Zimmerman’s second interview focuses on the expansion of Hershey Chocolate through the acquisition of H.B. Reese Candy Company and new plant construction in Smiths Falls, Canada and Oakdale, California. He describes Hershey Chocolate’s introduction into the Canadian market, challenges faced, and replicating Hershey’s milk chocolate’s distinctive flavor. Zimmerman discusses the growth and modernization of the company in the 1970s, the move to recruit college graduates, and hire consultants. The interview also includes discussion of the Labor Conference Committee, resolving union grievances, and acquiring pasta subsidiaries.