Dearden graduated from Hershey Industrial School in 1940. Later returned to work in Hershey, first the School, then Hershey Chocolate. Retired as CEO, Chairman of the Board, Hershey Foods. Led the corporation through sweeping changes during the 1960s and 1970s. Describes the school, community activities, feelings toward M.S. Hershey, military service in World War II. Discusses his early career, return to Hershey, attitudes present when he began. Traces changes brought by himself and others in sales, marketing, advertising, management style. Strategic planning, competition with Mars, acquisitions, price controls. Also changes at Milton Hershey School.