William F. Suhring Oral History Interview Edit

Summary

Identifier
90OH29

Dates

  • 1990-10-15 (Creation)
  • 1930 – 1985 (Event)

Extents

  • 1.00 Items (Whole)
  • 02:15:00 Length_hours (Whole)

Agent Links

Subjects

Notes

  • Scope and Contents

    Suhring recalls early years in Chicago.  Received college scholarship from "Chicago Tribune."  College interupted by naval service.  MBA from Miami University, Ohio.  Began working at Mars Candy Company (1958-1968) in market research.  Describes attitudes at M&M Mars after Forrest Mars gained control. Relates arrival in Hershey, impressions of company and its leaders.  Part of Dearden's plan to start marketing department and update sale (with Larry Johns from Mars).  Comments on secretiveness and competition in candy business. Became corporate vice president in charge of development; describes financial crisis in mid-1970s that caused suspension of advertising, acquisitions, graphics, etc.

  • Conditions Governing Access

    Unrestricted

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